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PRODUCING: First Year

PRO 500: Finance and Distribution Fundamentals
SPRING TERM
.5 CREDIT HOURS
REQUIRED
This intensive 5-week course is dedicated to the fundamentals of film financing and distribution covering topics such as private equity, foreign sales, distribution windowing, film festivals and markets, and who the players are in these spaces. Fellows will be exposed to financing waterfalls and distribution profit participation statements to understand how money flows once a film is released and how a financier recoups their investment. By dissecting the rapidly changing landscape, learning both from the past and the present, Fellows will gain an understanding of how the industry’s business models have evolved and how the economic viability of a project is determined.

PRO 504: Movie Engines 1
SPRING TERM
1 CREDIT HOUR
REQUIRED
This course unpacks the story and craft logic of scenes and sequences from contemporary feature films, shorts and TV in order to give filmmakers more tools to develop their own voice, vision and stories. Week after week we will dive into a wide range of classic and contemporary filmmakers, using scenes from their work to examine their different craft choices in acting styles, choreography, cinematography, production design, sound design, music and editing. The main focus is on how filmmakers construct emotional connections between audiences and characters, particularly protagonists, by using character arc structures, empathetic machinery, cinematic techniques, emotional POV (especially through sound design, editing style and music) and through the careful construction of movie tone.

PRO 506: An in Depth Look at TV: Pitching and Selling
SPRING TERM
1 CREDIT HOUR
REQUIRED
This course is designed to prepare producers for the process of developing and selling a project. The class covers everything from identifying and shaping material to targeting markets/buyers. Fellows will also practice pitching to their peers and industry professionals – learning techniques for successful presentations in various formats and specific elements that contribute to success across platforms.

PRO 511: Producing Workshop: Development
FALL TERM
1 CREDIT HOUR
ELECTIVE
Using various writing exercises, this workshop focuses on the basics of developing and writing narrative screenplays. The goal of the course is to expand the Producers’ understanding of the writing process and foster a facility in the arena of story and story development. The course also requires Fellows to actively engage in giving and taking notes on their own and their colleagues’ creative work.

PRO 512: Producing Workshop: Intro to the Business of Producing
SPRING TERM
2 CREDIT HOURS
REQUIRED
This is the first part of a two-term course that will introduce Producing Fellows to the business aspect of creating and producing content. The instruction, which includes modules on securing intellectual property, above-the-line deals and distribution models, will also examine the history, evolution and current state of various business practices that will take the Fellow from project inception through release.

PRO 517: Rush Hour – Weekend Read
FALL TERM
2 CREDIT HOURS
REQUIRED
Producers will look at various forms of narrative material – pitches, pilots, in particular screenplays with a critical eye to develop the crucial skills so important to collaboration: written and verbal analysis and communication. With a heavy emphasis on class participation, Producers will review their reading in class and focus on developing the clearest and most strategic articulation of their comments. This class culminates in a cross-discipline meeting with first year Screenwriters where each Producer will give individual notes on a Screenwriter’s treatment draft.

PRO 524: Story’s Frame – Choice and Consequence
SPRING TERM
1 CREDIT HOUR
REQUIRED
Flannery O’Conner said, “Stories are about a character who makes a choice and the consequence of that choice on the character.” This course focuses on the grammar of stories: how they work, what they mean, what they look like in script form – building tools essential to producing no matter the size of the screen or the form.

PRO 541 and 542: Creative Producing I & II
FALL AND SPRING TERMS
2 CREDIT HOURS TOTAL
REQUIRED
This course explores the role of the Creative Producer in guiding a project from idea to script to screen. The first term takes that journey through the development process and the second term follows that process through production and post-production. Both the Fall and Spring terms share a focus on the skill-set necessary to navigate the collaborative process.

PRO 544: A Producer’s Guide to Post-Production
SPRING TERM
1 CREDIT HOUR
ELECTIVE
This course will cover an in-depth approach to post-production responsibilities that fall under the prevue of the producer and the post-production supervisor including all aspects of post-production, highlighting the considerations and the scheduling that starts in prep and continue through delivery to the distributor. Producing post-production can have an enormous impact on the film that an audience sees, but the strategies and fitness of that process requires skill and planning. PRO 614 will prepare emerging Producers to anticipate and plan for challenges that arise in Post by reviewing best practices, outlining traditional workflow that will carry through to final delivery to a distributor, and familiarizing them with scheduling and budgeting features of post-production.

First-Year Fellow Comprehensive Review
At the end of the first year, the Producing Discipline Head and Faculty critically evaluate each Producing Fellow’s progress, participation and output in both physical production and curriculum. In individual meetings, the Producing Discipline Head will discuss the Fellow’s growth over the past year and provide constructive direction to succeed in second-year curriculum and their thesis projects, while also building a slate of projects to shape their futures as producers.

PRODUCING: Second Year

PRO 602: Prepping a Feature Film
SPRING TERM
1 CREDIT HOUR
ELECTIVE
Leaning into the logistical aspects of producing, this course will cover the critical steps and decisions that get your project from greenlight to day one of production. Topics will include budgeting and scheduling feature-length films, evaluating film incentives and how to choose a shooting location, understanding the ins-and-outs of working with unions, setting up an LLC and tax preparation, how to run payroll, and reading cost reports. Fellows will gain an understanding of putting together a solid production plan and best practices that support the creative vision.

PRO 604: The 5 Questions
SPRING TERM
1 CREDIT HOUR
ELECTIVE
This course introduces Second-Year Producing Fellows to an iterative protocol that considers a proposed project through a multi-faceted prism – as emotional experience for an audience, as interesting to talent, estimates a market value, as physical production, as commercial product – each view influencing the others. There is really only one question – Is this a project I have looked at deeply and have at least some confidence that it will be worth the investment of my soul, money and time? The 5Q protocol might help. While quite often the answer will be “no,” the investigation will be valuable in its own right to preserve resources better applied elsewhere. The winding road it takes to get to YES prepares the producer to successfully navigate the challenges of carrying a project from inception to release.

PRO 609: A Producer’s Guide to Post-Production
FALL TERM
1 CREDIT HOUR
ELECTIVE
This course will cover an in-depth approach to post-production responsibilities that fall under the prevue of the producer and the post-production supervisor including all aspects of post-production, highlighting the considerations and the scheduling that starts in prep and continue through delivery to the distributor. Producing post-production can have an enormous impact on the film that an audience sees, but the strategies and fitness of that process requires skill and planning. PRO 614 will prepare emerging Producers to anticipate and plan for challenges that arise in Post by reviewing best practices, outlining traditional workflow that will carry through to final delivery to a distributor, and familiarizing them with scheduling and budgeting features of post-production.

PRO 616: Movie Marketing and Distribution
SPRING TERM
2 CREDIT HOURS
REQUIRED
In this overview of the role of marketing in the motion picture space, Fellows will investigate both domestic and international marketing and learn how positioning, demographics, public relations, traditional and digital media, creative advertising, social media, distribution platforms and cultural differentiation all interact to create the most impactful campaigns.

PRO 629: Movie Engines 2
FALL TERM
1.5 CREDIT HOUR ELECTIVE
Continuing on from Movie Engines 1, we continue our examinations of story, performance styles and movie tone by breaking down a feature film or tv pilot each week. While the first part of this course focused on how we get emotionally entangled with protagonists through writing, performance and film crafts, this second part will look more at antagonists, focusing on antagonist characters, inner antagonists and then on the antagonist horizon. After a quick review of fundamentals, we dive into the ways that ideologies (such as Marxism, Psychoanalysis, Existentialism, Gender Studies and Post-Colonialism) are each giving us new antagonist structures in contemporary movies and TV shows. We also take a close look at how and why creative teams construct certain forms of characters, caricatures, clowns, grotesques, landscapes, tones and story structures. Along the way we will continue to explore the nature and construction of story tone. Some readings will be provided.

PRO 631: Producing Workshop – Advanced Business of Producing
FALL TERM
1.5 CREDIT HOURS
REQUIRED
This seminar presents a variety of topics relating to specialized aspects of production financing, international co-financing and production, business practices and other essential components of entrepreneurial producing. The first term focuses on legal and business affairs and aspects of producing and deal negotiating through a series of role-playing exercises. The second term focuses on the selling of projects and the key relationships that are required in this area.

PRO 648: Producer’s Toolbox – Strategies and Skills from Case Studies
SPRING TERM
1 CREDIT HOUR
REQUIRED
An examination of the journeys taken by Producers to will their projects into existence, exploring not only the creative but also the legal, administrative and financial components that are integrated within the process of filmmaking. Key areas that are explored include the basics of business affairs (ownership and copyright, rights agreements); talent and key crew agreements; learning how to raise film financing; examining financial streams from a global perspective, from crowdfunding to foreign pre-sales and equity; studying varying methods of distribution from customary models for theatrical film to online, VOD/hybrid distribution; and exploring current trends in marketing and publicity.

PRO 670: Internship Practicum
FALL AND SPRING TERMS
1–3 CREDIT HOUR(S)
ELECTIVE
The objective of this course is to provide working experience in the film/TV industry as it pertains specifically to the Fellow’s degree/certificate requirements. Specific duties and requirements will be outlined and supervised by the faculty mentor. This internship qualifies an international Fellow for Curriculum Practical Training; approval must be obtained by the international advisor, as well as the faculty mentor prior to enrolling in the course.

PRO 690: Producing Portfolio
FALL AND SPRING TERMS
5.5 CREDIT HOURS
REQUIRED
With the benefit of classroom instruction and individual meetings with Faculty, each Producing Fellow prepares a Producing Portfolio demonstrating his or her ability to identify and present material for at least two projects. The Portfolio is a requirement for graduation and should reflect the Fellow’s skill, taste and understanding of the market. It is the culmination of the AFI Conservatory experience and demonstrates the Producer’s ability to work independently, incorporate feedback, refine concepts and assemble a professional presentation.

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