PRODUCING: Second Year

PRN 610: Thesis Production — Producing
12 CREDIT HOURS TOTAL

Building on the first-year production experience, the Producing Fellows must successfully fulfill all pre-production, production and post-production responsibilities on a thesis production — a professionally executed short film or digital video project — which is evaluated by the senior faculty. Producers collaborate with project team members under the guidance of thesis faculty mentors. Thesis production teams participate in special development, pre-production and post-production workshops. In addition, teams visit discipline workshops on a scheduled basis over the course of pre-production, production and post-production in order to gain a thorough understanding of the collaborative interdisciplinary creative process. If a Producing Fellow is approved by faculty to produce more than one thesis production, the additional project(s) will be considered an additional thesis requirement for completion of the degree or certificate.

PRO 605: An In-Depth Look at TV – Pitching and Selling
FIRST TERM
1 CREDIT HOUR

This course is designed to prepare producers for the process of developing and selling a project. From identifying material to matching it with a potential buyer/market, the skills practiced here include the fundamentals of successful pitching.

PRO 615: Advanced Producing Workshop in Marketing
FIRST TERM
1 CREDIT HOUR

An overview of the role of marketing in the motion picture space, Fellows will investigate both domestic and international marketing and learn how positioning, demographics, public relations, traditional and digital media, creative advertising, social media, distribution platforms and cultural differentiation all interact to create the most impactful campaigns.

PRO 618: Building a Movie for the Marketplace
SECOND TERM
1 CREDIT HOUR
ELECTIVE

This is a workshop that treats its participants like a production company that is initiating a project(s).  Beginning with a screenplay or IP, Fellows will survey the market at that precise time, identify the elements necessary to attract a buyer and decide on a best-case strategy to secure its sale. Working as a team, the idea here is to understand the process and realities that make marketplace success more predictable for content creators.

PRO 623: Creative Communication – Verbal and Written Notes
FIRST TERM
2 CREDIT HOURS

This course covers creative development for feature production from idea inception to packaging, with a focus on working with writers, filmmakers and distributors. Weekly reading, active participation in script discussions and case studies simulate development meetings at independent production companies and major studios.

PRO 631: Producing Workshop – Advanced Business of Producing
FIRST TERM
1 CREDIT HOUR

This seminar presents a variety of topics relating to specialized aspects of production financing, international co-financing and production, business practices and other essential components of entrepreneurial producing. The first term focuses on legal and business affairs; aspects of producing and deal negotiating through a series of role-playing exercises. The second term focuses on the selling of projects and the key relationships that are required in this area.

PRO 636: Original Series Development for Global Market
SECOND TERM
1 CREDIT HOUR
ELECTIVE

An eight-week, application-only elective workshop designed to give screenwriting and producing teams an opportunity to develop original TV drama series for the current global marketplace. Each team is expected to produce a full bible, series document, or pitch outline refined by the class and regular story notes.

PRO 670: Internship Practicum
ANY TERM
1–3 CREDIT HOUR(S)
ELECTIVE

The objective of this course is to provide working experience in the film/TV industry as it pertains specifically to the Fellow’s degree/certificate requirements. Specific duties and requirements will be outlined and supervised by the faculty mentor. This internship qualifies an international Fellow for Curriculum Practical Training; approval must be obtained by the international advisor, as well as the faculty mentor prior to enrolling in the course.

PRO 682: The Profession
SECOND TERM
1 CREDIT HOUR

This series of seminars provides an overview of the contemporary motion picture professions. In order to aid the transition into a professional career, this course provides current information and insight into the workings of the established and independent motion picture and television professions.

PRO 683/ 684: The Producing of Post-Production
FIRST OR SECOND TERM
3 CREDIT HOURS
ELECTIVE

This course will examine and explain the main elements of Producing post-production for Film/Television/Streaming and learn how it relates to AFI thesis projects.  Fellows will learn about the fundamental post-production producing skills from pre-production through final delivery.

PRO 690: Thesis Portfolio — Producing
8 CREDIT HOURS

With the benefit of classroom instruction and individual meetings with faculty, each Producing Fellow prepares a Producing Portfolio demonstrating his or her ability to identify and present material for at least two projects.   The Portfolio is a requirement for graduation, and should reflect the Fellow’s skill, taste and understanding of the market. It is the culmination of the AFI Conservatory experience and demonstrates the Producer’s ability to work independently, incorporate feedback, refine concepts and assemble a professional presentation.

CON 621 and 622: World Approaches to Film
FIRST AND SECOND TERMS
2 CREDIT HOURS TOTAL

A non-American narrative, live-action screening series of classic and contemporary feature and short films, highlighting the work of each discipline in order to explore the aesthetic, cultural, historical and social phenomenon of the motion picture arts.

CON 631 and 632: HLMS (Harold Lloyd Master Seminar)/ Seminar Series
FIRST AND SECOND TERMS
2 CREDIT HOURS TOTAL

This second-year seminar features a series of screenings and interviews with leadingfigures from all aspects of the motion picture, television and digital media arts. The seminars provide Fellows with a broad and varied perspective on contemporary stories being told, directly from the artists creating them.

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